Lazar Dinov

I lead the marketing side of Vertex: the websites, the branding, the content, and the technical pieces that hold it all together. I started out building sites and learning what actually makes them work, and that hands-on habit never left. I'd rather ship something real and watch how people use it than hand over a deck and walk away.

What I care about is results you can see: a site that loads fast and converts, a brand that looks like it belongs, content that the right people actually find. I work with a small, sharp team at Vertex, and we treat every project like it's our own, because the businesses behind them are real, and so is what's riding on them.