The Vertex Blog

Insights from the field.

Practical perspectives on business operations, digital marketing, and AI adoption for Macedonian businesses.

Small business owner reviewing invoices, a calculator and a laptop at a desk

·Aug 28, 2026·

When to upgrade your accounting software, and when to wait

A practical way for small businesses to decide whether their accounting setup is holding them back, or whether a new system would only add cost and complexity.

By Goran Dinov

Consulting vs. marketing: knowing which one your business actually needs

If sales are slow, should you hire a consultant or start posting more? The answer depends on whether the problem is inside the business or in how customers find it. A practical way to tell the difference.

By Lazar

Why your business doesn't show up on Google Maps (and how to fix it)

When someone nearby searches what you sell, Google shows three businesses on the map. Most Macedonian SMEs aren't there, usually because nobody claimed the free listing. How to claim, verify and run the profile that decides who gets the call.

By Lazar

What "IT infrastructure" actually means for a 10-person business

You already have IT infrastructure: domain, DNS, hosting, email, files, backups. You may just not know who owns it. What the term actually means at ten employees, and a six-question audit you can run this afternoon.

By Lazar

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