Website & SEO
Sunset Services
A sharp marketing site for a hardscaping and services company, focused on turning visits into quote requests.
The brief
Sunset Services is a family company in Aurora, Illinois: hardscape, landscaping, waterproofing, snow removal and underground utility work, run by the Valle family since 2000. The old website carried almost none of that: little traffic, next to no search presence, and a fraction of the operation on show.
The new site had to hold the whole thing: five service divisions, more than thirty distinct services, twenty-two towns across DuPage County and Chicagoland's western suburbs, and customers who speak English or Spanish. And it had to do the one thing a contractor's website is for: turn a visit into a quote request.
There was one more constraint, self-imposed: no invented ratings, no borrowed awards, no stock testimonials. In a market where every contractor's site shouts, everything this one claims had to be checkable.
The build
A full build on Next.js with Sanity CMS behind it, so the company's own project photos and blog posts go live without a developer in the loop.
The service catalogue got its real shape: a page for each of the five divisions and every service under them, from paver patios to radon mitigation. Twenty-two service-area pages give each town its own doorway into the site, the backbone of the local SEO work. The projects gallery leads with before-and-after photographs, because in this trade the transformation is the pitch.
The quote path is everywhere: a "Get a Free Estimate" button promising a 48-hour response repeats from the hero to the footer, with the phone number one tap away for the customers who'd rather call. The credentials section lists only what a visitor can verify: family-run since 2000, Unilock Authorized Contractor, licensed and insured, a 4.8-star Google rating with the review count shown next to it.
The entire site runs in English and Spanish through a locked translation glossary, so a Spanish-speaking homeowner gets the full site: every service, every town, the quote flow. Not a translated brochure.
What it changed
A five-division company now has one accountable web presence instead of an old site working against it. Every service Sunset sells and every town it serves has a page that can rank, and every page ends at a quote request. The team updates its own projects and posts through the CMS, so the site grows with the work instead of behind it.